The role and content of the enterprise magazine
With the development of the economy and the progress of the society, the scale and system of our Dahe Balanced Industry Co., Ltd. has also grown and improved. At present, most companies are paying more and more attention to the status and role of corporate culture in the development of enterprises, and the establishment of their own internal magazines has gradually become a trend. Our Dahe Balanced Tiandi Newspaper has been given great attention from the very beginning. It bears the important mission of building corporate culture internally, communicating the voices of employees and managers, and establishing corporate image and channel construction. The enterprise internal magazine is the carrier of corporate culture and the externalization form of corporate culture. When the company's leaders establish corporate culture with their personality charm and rich cultural heritage, they will also explain and describe the history and future of the company. The evolution of corporate culture is, in a big sense, the continuous interpretation of the company's history and future. And the process of depicting. Such interpretation and depiction cannot be stopped only in the form of verbal communication. It must be "cured" in the form of words in order to be sustained and widely disseminated. The enterprise internal magazine is a stage accompanying the evolution of corporate culture and a historical record of the evolution of corporate culture.
Chinese entrepreneurs who have made great achievements in the current era must not only rely on the power of the economy, but more importantly, they should attract the vast human capital and form sustainable competitiveness with the charm of their personality and rich cultural heritage. With the advancement of corporate culture, the establishment and development of corporate magazines have been increasingly valued by enterprises. Over the past 10 years, enterprises have made their own newspapers and magazines a reality, indicating that Chinese companies are paying more and more attention to the internal public opinion orientation of enterprises, and at the same time, they have begun to understand reasonably. Use the tool of internal magazine to pave the way for internal cultural communication and external brand communication. Enterprises must face the public and face their own employees. They must assume responsibility and obligations to the public and employees. They must communicate with them in a timely manner, promote their ideas, products and services. There is no media under their control. It is very inconvenient.
As the carrier of information exchange, the enterprise internal magazine is a bridge between employees, management and employees; it shoulders the heavy responsibility of conveying the ideological policy and management philosophy of the upper level of the enterprise. Through this platform, employees can understand the development of the company, accept some modern management concepts, and broaden their horizons. Companies can use this platform to understand the voices and ideas of employees. The internal magazine of the enterprise plays a role in strengthening communication between the upper and lower levels and horizontally. The internal magazine can also show the style of employees on a macro level. The strength of the example is endless. For those who are silently dedicated to the dedication of the grassroots, they will give a certain amount of praise and affirmation of the value of the work, which will undoubtedly have a multiplier effect.
It is not easy to do a good job in an internal magazine. It requires the leaders and employees at all levels to provide suggestions and suggestions, and actively respond and support. We will work together and we will build better and better.